IOS apps require a subtitle of up to 30 characters, which appears in the search results under the app name and screenshots.Īndroid apps allow a short description of up to 80 characters, but it doesn’t appear in the search results. Subtitle (Apple) or short description (Google) On the other hand, people also see subtitles and screenshots in the App Store search results, which means you can be slightly more creative with the app name. In Google Play, users only see the title and icon, so your app name must be self-explanatory. While both stores have a 30-character limit for the app title, how it appears in search results is slightly different. However, the two platforms use different algorithms, so you must approach keyword optimization differently. The rankings for both depend on four key attributes: Making your app available on both Apple App Store and Google Play Store can help you reach a wider audience and acquire more users. But there’s a character limit to all the fields in your app listing, so you must be strategic about what keywords to include to maximize high-quality traffic. It helps Apple’s and Google’s search algorithms understand what your app does and direct the right people to your listing. Keyword optimization involves strategically incorporating the right search terms within the app name, subtitle, and description. These keywords typically relate to your niche or industry, and users often use them to search for similar apps. It helps you understand how your target audience searches for apps like yours, and identify key terms and phrases to describe your app so your listing will appear at the top of relevant search results. Keyword research is the foundation of ASO. And, when you attract users most likely to benefit from your features, you get more engagement and great reviews to boost your ranking and drive even more downloads. It enables you to build brand awareness, lower user acquisition costs, and generate more revenue. The ranking signals used in ASO include keywords on an app’s listing, number of downloads, ratings, and reviews.ĪSO helps increase an app’s visibility, reach, and organic installs. Just like search engines use a set of ranking standards to surface the most relevant information on search results pages, Apple App Store and Google Play Store have their own algorithms to help users find the apps they need. App store optimization (ASO)ĪSO is like search engine optimization (SEO) but for app stores. What are keyword research and optimization for ASO?īefore we dig into the nuts and bolts, let’s get onto the same page about a few key concepts. Let’s look at what ASO keyword research and optimization entails, why you should do it, and how to do it right. Keyword research and optimization is the foundation of ASO - but the process can be confusing and frustrating. But with over 5.6 million apps available across the Apple App Store and Google Play Store, how do you cut through the clutter and get noticed?Īpp Store Optimization (ASO) helps ensure that your app store listings rank in relevant search results to increase downloads while lowering user acquisition costs. To succeed, you need to acquire users and generate revenue by getting it in front of the right people.
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